Matamata is a rural Waikato town in New Zealand with a population of around 12,000 (6,000 in rural areas, 6,000 in the township). It is located near the base of the Kaimai Ranges, and is a thriving farming area known for Thoroughbred horse breeding and training pursuits. It is part of the Matamata-Piako District, which takes in the surrounding rural areas as well as Morrinsville and Te Aroha. State Highway 27 and the Kinleith Branch railway run through the town.
A nearby farm was the location for the Hobbiton set in Peter Jackson's Lord of the Rings film trilogy.